Article Writing is the one major form of marketing and promotion that guarantees your reliability. It is the perfect strategy for representing to your target audience that you’re the expert in your field. Article writing and marketing requires that you write, submit and market plenty of articles. Writing a good article can be very easy if you allow it to be so; however writing an effective article can be very difficult if you do have to where to start.
Writing articles for article marketing is a technique that you simply have to master if you are going to drive traffic with article marketing. Keep in mind with article marketing, the idea is to have keyword optimized articles online, with links to your website, and highly optimized pages so that the search engines will pick up the page. The idea here is the search engines pick up the page, human readers get to the page, read your article, and then click the link to your website, or preferably your squeeze page.
The first thing that you need to do in writing an effective article is to decide on a topic that matches one of the topics to which your keyword optimized website is related. Your articles have to match your website, or at least you’re landing page, or they will be useless. Even if someone likes your article, and clicks through to your website, if your website is not in agreement with the visitor’s expectation, they will click out about as quickly as they clicked in. This means that your article and the subsequent click through are actually worthless.
In order to write anything well, it is suggested to always begin with the purpose in mind. If you are clear about the purpose you want to get while writing, then your article would be focused on the selected topic. After you have made your objective clear, the next step is to write down the key points you want to cover in your article. Note down all the main points you wish to cover. Then arrange them in a proper logical sequence. The rest of the work should be easy now. Start writing about each point mentioned in your list.
When you have finished writing about all the points which you originally planned to cover, now is the time to re-read your article and make any changes you want. You may correct spelling mistakes, grammatical errors, if any or whatever other changes you want to make. Your initial task was just to put your thoughts on paper without bothering about anything else.
Writing articles is an easy way to promote your business, but with enough practice, you can also use it as a way to make extra money for your business, whether you’re a writer or not.